animated social posts

Razor Systems

Rite Aid is all about telling stories in their social media posts, favoring animation over static packaging images. To answer that, I leveraged the look and feel of each of the Schick Razor Systems and Schick Disposable Razors to animated GIFs featuring their top performing razors in their men's and women's lines and highlight the reasons to buy.

 
 
Get a shave designed for you. Save $3 on Schick® men’s and women’s razors & refills.

Get a shave designed for you. Save $3 on Schick® men’s and women’s razors & refills.

 

Storyboard

1695389_SM_Dispo_Multi_RA_FB_Gif__Frame2.jpg

Frame 1

.gif opens on logo and tagline which then slide up as razors come in from the bottom and fan out from left to right

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frame 2

Schick Hydro Silk wipes in from right to left. Logo and text appear, then fade out.

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Frame 3

Schick Intuition wipes in from right to left. Logo and text appear, then fade out.

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Frame 4

Quattro for Women wipes in from right to left. Logo and text appear, then fade out.

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Frame 5

Schick Hydro Sense wipes in from right to left. Logo and text appear, then fade out. Animation loops back to title frame wiping in from the right.

 

Disposable Razors

 
EPC_1695010_SM_Dispo_Multi_RA_FY18_FB_SocAD_8_12_R1_simplified.gif
 

Storyboard

EPC_1695010_SM_Dispo_Multi_RA_FY18_FB_SocAD_8_12_R1_simplified_0000_Title.jpg

.gif opens on logo and tagline which shifts to the left as razors come in from the right one at a time.

EPC_1695010_SM_Dispo_Multi_RA_FY18_FB_SocAD_8_12_R1_simplified_0001_Xtreme_3.jpg

 Schick Xtreme 3 expands from the corner to ll frame. “Flexible” word bends.

EPC_1695010_SM_Dispo_Multi_RA_FY18_FB_SocAD_8_12_R1_simplified_0004_Quattro_for_Women.jpg

Xtreme 3 slides o the left side and Quattro for Women follows it in from the right. “Shine” animation goes across “Diamond Coated” claim.

EPC_1695010_SM_Dispo_Multi_RA_FY18_FB_SocAD_8_12_R1_simplified_0003_SlimTwin2.jpg

Quattro for Women slides up out of frame and Slim Twin 2 follows up from the bottom. “Easy Rinse” changes to white with a left-right wipe.

EPC_1695010_SM_Dispo_Multi_RA_FY18_FB_SocAD_8_12_R1_simplified_0002_Quattro_You.jpg

Slim Twin 2 art slides o the right side and is followed by Quattro You™. “Smooth Protect™ Blades” fades out. Art collapses into a horizontal rule to reveal Frame 1.

 

Skintimate animated banners

for target DFSI

 
300x250_3459.gif
 

Storyboard

Skintimate_Target_Banner_Frames_0045_Layer 1.jpg

Animation opens on 2-in-1 affiliated image— girl with striped dress.

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2-in-1 product slides in from the left side with product benefit copy. “NEW” flag slides out from behind bottle.


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Skin Therapy Dry Skin product slides in from right with product benefit copy.

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Skin Therapy Dry Skin slides to center and is joined by 2-in-1. Product benefit slides off right side. CTA button flips back and forth from save callout and “Available at Target”.